Hiring a digital marketing company in Denver is a big decision; the wrong choice can be costly. Identifying a company that delivers real results goes beyond the fancy design of their website or their self-reported testimonials.
In a competitive and fast-growing market like Denver’s, you need to be certain the company you’re considering has what it takes to get you ahead of your competitors. And how do you know that? By asking the right questions!
This article walks you through the 10 priority questions you should ask any digital marketing company in Denver as a smart business owner. The answers you receive will help you easily filter out unsuitable options and make an informed decision.
10 Top Questions to Ask to Help You Get the Best Digital Marketing in Denver
A few things to note before we get into the questions. First, you have to be clear on why you’re looking to hire a digital marketing firm. What are your business goals, and what outcomes are you expecting from such an engagement?
This would help you define the type of digital marketing company in Denver to explore – either specialized agencies or those offering comprehensive solutions. It would also inform your budgeting. Ultimately, you’ll be able to narrow your choices and save time on needless consulting.
That said, let’s now dive into the top questions you should be asking today.
1. How do you go about your own digital marketing?
This is a great question to begin with when making your inquiries. The company should be able to clearly provide details of their digital marketing strategies and explain why they work, with proven results. This helps you easily evaluate whether or not they are even worth considering.
2. What digital marketing services do you offer, and what tools do you use?
You must be clear about the company’s service offerings and, most importantly, how they align with your business needs. Some only offer specialized services, such as search engine optimization (SEO), content marketing, and social media management. Some others provide a full suite of digital marketing services.
Furthermore, you need to confirm the kind of tools they use and why. Ask for the specific ones they use for research, analytics, project management, automation, and reporting. Their investment in tools can give you an idea of their level of seriousness and expertise.
3. What makes your agency the right fit for my business in Denver?
Knowing their tools and services offered is great. But if they are not familiar with the business landscape of Denver, they will most likely struggle to deliver outstanding results. The best Denver digital marketing agencies are familiar with the local competitors, opportunities, and unique challenges that your type of business faces within the region.
This way, they can apply specialized marketing strategies that provide local visibility and drive quality leads. This includes localized landing pages and uniquely crafted content that speaks directly to the local Denver market.
You should be wary of agencies that answer this question using a generic sales pitch.
4. Can we speak with 2–3 clients like us, and see relevant case studies?
This is critical for distinguishing between experienced marketing companies and the newcomers. You want to look beyond generic testimonials on their website and ask for specific client references and case studies. That’s how you confirm their track record and know if they are indeed experienced in the Denver market and within your particular business niche.
Request case studies that reveal starting baselines, strategies used, and measurable results for past clients. Getting first-hand reviews from current and previous clients would also provide valuable insights into their work ethic and ability to deliver on promises. It’s also great to check out their reviews on reputable third-party platforms like Clutch.
5. What does your first 90 days look like?
Now, you’re beginning to dig deeper into the things that bring in real results. The best digital marketing companies in Denver have a clear roadmap that outlines their action points to drive in leads and improve their conversion rates.
This question reveals the agency’s project management structure, from audits to setup, testing, and optimization. You get to see how they manage onboarding and communication to ensure transparency. This 90-day timeline helps you evaluate progress and determine whether their strategies are on track to produce results.
6. Who will actually work on our account, and how will we communicate?
Most likely, the salesperson talking to you isn’t the one who will be doing the work. You want to know who will actually be carrying out the job and how the communication will flow. Will they be assigning an account manager or a project lead? What platforms will be used for communication? How often should you expect to hear from them?
7. How do you measure success, and what metrics are most important to you?
The best digital marketing companies in Denver focus on helping your business grow, not just tracking vanity metrics. Much more than promising you more traffic or impressions, their key performance indicators (KPIs) should track things that matter to your overarching goal and ultimately impact your ROI.
You can request a sample plan that shows how they track and report key metrics. While it is true that marketing efforts take time to yield results, understanding how they measure success helps you set realistic expectations. It can also be the filter that screens out certain options if you realize their performance metrics do not reflect any substantial growth over time.
8. How do you handle a campaign that is not meeting its goals?
This is how you test the company’s transparency and problem-solving abilities. Sometimes, what distinguishes a great digital marketing company from the crowd isn’t just their ability to deliver results, but also how they are able to turn around underperforming campaigns.
Top marketing agencies in Denver have established structures for analyzing issues and pivoting strategies to get things back on track. Their response to this question should demonstrate a commitment to adapting and refining their approach to achieve the desired results.
9. How do you stay up-to-date with the latest digital marketing trends and algorithm changes?
The world of digital marketing is constantly evolving, and top agencies continually update their strategies to reflect industry changes. AI is revolutionizing several aspects of digital marketing, including content creation and data analytics. You must work with an agency committed to continuous learning and innovation.
10. What are your contract terms and pricing details?
The final question you want to ask is how their pricing structure looks and what their contract details are. The goal here is to ensure clarity of information so you know what you’re committing to and what to expect from them.
A proper contract would provide details on the scope of work, deliverables, payment schedule, and terms of termination. This ensures you don’t get any surprises along the way. Be cautious of contracts with unclear terms and hidden clauses.
Wrapping Up
In such a diverse and competitive landscape as Denver’s, you must be certain of local expertise before making any commitments. This saves your business from vague promises and ultimately wasted spend. Any top digital marketing company in Denver would welcome tough questions as a show of its commitment to transparency, accountability, and measurable results.
Before signing with any company, use this guide as your checklist and proceed only if you receive clear answers. Your brand deserves the best digital marketing in Denver to help you stand out, attract more customers, and achieve real growth.
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