Credibility and visibility are two factors crucial for business success, especially in a niche like healthcare. For Integrated Health Systems, credibility was a check, with results and patient testimonials to show for it. Visibility was the hard nut to crack.
The clinic had a website, but it was barely making any difference with respect to their business growth. Knowing that patients often begin their search for treatment online, they decided to double down on their digital marketing efforts, especially SEO.
They were trying out Firestarter’s services having had little success with prior SEO providers. What followed was two years of transforming their digital presence into an active business growth engine, bringing about:
- +984 SEO rankings
- 150% increase in organic traffic
- 400 Goal completions
Client Background & Challenges
Integrated Health Systems is a highly specialized clinic in Englewood, Colorado that goes beyond conventional medicine to give their patients real treatment success. They offer great services in functional medicine and Chiropractic Neurology.
With every patient, they provide personalized and holistic healthcare solutions that don’t rely on drugs or surgery. They look beyond symptoms to the deeper underlying factors to ensure long-lasting results.
Challenges
The clinic received referrals from happy patients, but their digital pipeline was dry. Their website was having very low ranking for relevant keywords. It was therefore challenging to acquire new leads through digital means.
Besides, they faced local competition from other clinics in the city. Their highly skeptical kind of patient audience meant they needed to stand out as a credible provider. Without local digital visibility, it was virtually impossible to achieve this.
At the time of contact, they had:
- Very low organic traffic (about 400 average organic traffic per month)
- Zero first page visibility for crucial keywords
They needed an SEO strategy tailored to local intent and medical trust-building to get them visible to the right eyes. How did we go about that?
Firestarter Digital Strategy
Firestarter developed a strategy that tackled their unique challenges head-on. We weren’t chasing quick fixes, so we played the long game to drive sustainable results. The goal was to get their website to consistently rank for high-intent keywords, drive traffic, and generate high-quality leads. Here’s how we did it.
1. SEO Audit & Market Analysis
We began by mapping out the competition and analyzing Integrated Health’s website to uncover technical roadblocks. We discovered that the website was targeting very few keywords, the majority of which had little to no search volume. We went ahead to optimize the website to rank for high-intent keywords like “Functional Medicine Denver” and “Chiropractic Neurology Denver.”
2. Content Optimization
Firestarter optimized the core content pages on the Integrated Health website to enhance website crawling and improve search engine visibility. This included optimizing headers and word counts, and SEO-rich keyword placement and distribution. All these contributed to improving the website’s search discovery.
3. On-Site Technical SEO
This was critical for rankings. We optimized the site for faster load times, schema markup and alt tags to improve accessibility. We ensured a Mobile-first design for patients searching on the go.
4. Backlink Strategy
This was a major part of our strategy. It was aimed at boosting the website’s domain authority by acquiring high-quality local links from reputable local wellness blogs and other authoritative sources. We used a strategic link-building campaign to build local links and ultimately boost traffic. As a result, the number of referring domains increased from 15 to 110.
Results & Impact
The impact of our strategies was profound. We didn’t just celebrate early wins. After 24 months of strategic SEO execution, here’s what we delivered:
First-page Rankings
Integrated Health Systems website achieved +984 new SEO rankings, boosting first-page visibility for local high-intent keywords such as “Functional Medicine Denver,” “Hormone Imbalance Treatment Denver,” & “Integrative Medicine Denver.”
Traffic Growth
The increase in search rankings led to a significant growth in traffic. Monthly traffic grew by 150% to over 2000 organic visits per month. These weren’t just random visits. They brought about improvements in site engagement with lower bounce rates and longer session times. It was a consistent, upward trend driven by improved ranking.
Leads Generated
Most importantly, the clinic recorded 400 goal completions over the space of 2 years. This included form submissions, calls and appointment requests. These were quality leads, people actively searching for their specialized services. That ultimately led to 181 organic conversions.
Business Impact
The results showed that Firestarter Digital strategy directly fueled business growth. Integrated Health experienced a steadier flow of patient appointments, reducing the dependency on word-of-mouth referrals.
In the words of the clinic leadership:
“Working with Firestarter changed the trajectory of our clinic. We no longer worry about patient flow. The leads are consistent, qualified, and allow us to focus on delivering care.”
Key Takeaways From This Denver Digital Marketing Case Study
The impact of Firestarter’s engagement with Integrated Health Systems reveals some crucial points to note:
- Local SEO wins: Local businesses need to tailor their SEO strategies to achieve local visibility and credibility.
- Consistency compounds: SEO results don’t happen overnight. The 400 leads achieved were the result of two years of consistent SEO execution.
- Tailored strategy works: Firestarter’s healthcare approach to Integrated Health’s SEO challenges was what made the difference. Using a generic approach for different business niches leads nowhere.
Build Your Own Success Story Today
In two years of partnership with Firestarter Digital, Integrated Health Systems achieved prominence and local digital visibility in the Englewood healthcare market. This Denver digital marketing case study highlights the advantages of collaborating with an agency that provides local expertise.
Your ideal clients are online, searching for a solution like yours. Don’t remain invisible to them. Attract leads online and scale your business growth by investing in your digital presence.
At Firestarter Digital, we employ unique strategies to get you sustainable results, just like that of Integrated Health Systems. Let’s hasten the process to your success story. Reach out today to get started with a free audit!